Dr. Melina Schleef
Postdoctoral Researcher
Bielefeld University
Department of Business Administration and Economics
Universitaetsstr. 25
D-33615 Bielefeld, Germany
Phone: +49 521.106-4893
E-Mail: melina.schleef@uni-bielefeld.de
Office: UHG V9-153, Lage-/Raumplan
Research
- Research Interests
Currently, I am particularly interested in the following research topics:
- Innovative teaching formats in university education
- Acceptance of sustainable products
- The role of uncertainty in product acceptance
- Cooperation between incumbent firms and startups to develop smart products
- Implications of legal regulations in the context of smart products
- Digital innovation labs in family and non-family business
In order to address these issues various methods may be applied (and combined, if necessary):
- Empirical-quantitative (large-scale) studies ( esp. through experiments)
- Empirical-qualitative (explorative) studies (e.g. interviews or case studies)
- Organization of Conferences and Workshops
- Membership
- CeUS - Center for Uncertainty Studies, Bielefeld University
- iTIME - Institute for Technological Innovation, Market Development and Entrepreneurship
- Early Career Researcher at Academic Society for Business Research (VHB)
- AIS - Association for Information Systems
- Universitätsgesellschaft Bielefeld
- Editorial Activities
- Awards
Best Poster Award at the CHIMSPAS 2022 conference for
Schleef M., Bilstein N., Schrader P., Stummer C. (2022) Up to date: The legal right to obtain updates for smart products, voluntary extensions, and how this can affect consumers' purchase intention. International Conference on Challenges in Managing Smart Products and Services, Bielefeld, Germany, Aug. 25-26